In the modern era where communication means a lot in business, business cards hold a special place. In network marketing, the channel is extra large and the parties involved in selling a product many. In this regard, network marketing business cards should be designed in such a way they have explicit identity of the specific giver. In other marketing models, the customer can engage directly with the company but for network marketing, the agent is the focal point for each buyer. The company name is only used to identify the product and not the transaction. It is for this reason that each marketer wants to be identified with the company and be recognized with an identity. The marketer needs full authority to transact and act in the name of the company. Considering that the marketer is the one who closes the deal, the business card should truly empower him/her.
The name of the company should be clearly written on the business card. It goes a long way in building customer confidence that the person is actually authorized to transact in the company name. Since the buyers will easily trust the company name, it gives the sellers an easier chance to convince them. The business card should clearly have the company logo. The name of the marketer should then be printed below the name of the company and its logo . At least two names should be visible in full. Extra names can be written in abbreviations.
The network marketer position should follow with a clear description of the position. It should clearly show the branch or department that the marketer is involved in. It gives the business card user a chance to identify who the person is in the said organization. Business cards have a lot of say when it comes to establishing credibility. This counts a lot when it involves the service industry more than the goods industry. The agent will have to communicate with the customer frequently. The customer can easily tell whom to report to if he/she encounters a problem with the marketer.
Office details should outlined in the network marketing business cards. The contact the office and that of the marketer should be clear. It should also clearly outline the physical and postal address of the company branch or department the person operates from. This is where the customer can report for queries, buy the products or make follow up on engagements with the company.
In network marketing; contacts are paramount. The customer will forward the contacts of the marketer to their friends who will, in turn, communicate with the agent. It is, therefore, important to ensure that you have the right format of the business card.