Important Things to Know about Marketing and Consumers Behavior
Many are mistaken to think that marketing is just for some talented people and cannot be done by anybody else. There has been a dispute over natural ability and learnt ability and this can be clearly distinguished one you combine both of them instead of separating them. It is said that strengths are not what you are good at but what it is that makes you stronger, and with this we can see that many of us are really now aware of what are strengths are.
And this is how it works – you default thinking, feeling, and doing patterns is you natural ability, and when you spend time in your strength, it makes you do your best because it gives you energy, helps you find your flow, and gives you an advantage in the market place. Therefore what differentiates a person over the other is his strengths -since people grow more in one’s strengths than in their weakness. The reality is that not very many people play out their strength but are caught up in the weaknesses. This means that we spend more time in that which makes us weak then that which makes us strong. However, a person who focused on strength is that who is most engaged.
Hence, if you organization is customer driven, marketers can get vital information in any department including product research and development. It involves “why your product or service is meaningful to certain customers””where your market place rest, and “what industry do you really belong to.” When there are departments in a company which do not have compatible concerns, the company’s strengths are not seen by the customers. When this happens, customers are not affected which in turn will not affect others.
There is specific tools used as a marketing tool and interaction with customers should be the key focus of your efforts. Customers can get engaged with these tools and it also allows them to be able to give an immediate response. Today, it is no longer the voice of the manufacturers and the service providers, but rather the voice of its customers. Therefore when one is not fervent on the negative sentiments of those who use your product, it will drive them to go elsewhere.
Marketing efforts do not always bring big returns, but you should also not downplay that which contributes to revenue, bottom line profits and service that aids in customer retention and loyalty. You should not ignore the one time buyer for the reasons that retaining a one time buyers is far cheaper than spending a lot of resources of finding a new one.